Bengal Speech & Hearing
The company is a Sweden based hearing aid manufacturer with its headquarters in Gothenburg. The company used to be a world leader in BTE hearing aids in 1970s. However, as new technology evolved and patients shifted to more ‘in the ear’ models, it’s market share started declining.
The company’s market share dropped from 15% to 7% by the year 1987. The company tried to make a turn around with its new CEO and his new restructuring plan known as the spaghetti organization. The hearing aid manufacturing industry went through a tough time in the 1990s and it was during this period Oticon showed its resilience by making 100% operating profit and 10 times more profit in 1995 in comparison to itd own performance figures in 1990.
The annual report of 2012 revealed that the company has made huge profits in this period and captured one-fourth world market share in bone anchored hearing aid solutions. The companyacquired Micromedical, MedRx and Sensory Devices within the time period from 2011 till 2012. The company also conducts free courses for professionals in the hearing aid industry through webinars and free virtual courses on different subjects related to the hearing aid industry.
In 2012, its product Ponto Pro Power has won an international award known as iF Product Design Award. The device model is claimed to be the most powerful digital and programmable bone anchored power processor. It has a unique customer friendly approach or a disclosure mechanism. It releases key clinical Research and Development Results in a summarized manner using its official which helps a professional and an educated customer about its product line. The company also provides insurance support for its customers for USA only.